ESET®, the
global leader in proactive digital protection with a record of 10 years
consecutive VB100 awards for its award-winning ESET NOD32® technology, has been for the thrid time in a row announced the
leader in Consumer Satisfaction Survey by the Kadokawa ASCII
General Research Institute* in Japan.
“This is the 3rd
consecutive win** for ESET which confirms ESET product lines are the top choice
for Japanese consumer segment customers among paid products: leading in eleven
out of twelve categories. ESET is the brand of choice for users, who value low
demand on the device’s system, fast and high detection levels in AV solutions,“ says Parvinder Walia, Marketing Director for ESET
APAC.
ESET
has again obtained the top 88.4 points
score which is 13 points higher than the closest competitor, Kaspersky® and more than 10 points
higher than Kingsoft®, the winner of the non-paid AV category. ESET security
solutions were ranked as the best among paid AV products in several categories,
including the Response Speed of Resident Software, Security Performance,
Support categories.
“ESET is proud to gain ongoing honors from
ASCII and support from consumers from the Japaneese market, especially thanks
to the operations of our long-term partner in Japan - Canon IT Solutions,” says
Ignacio Sbampato, Chief Sales and Marketing Officer. “The Japaneese customer base of ESET, known for having high standards
on technological quality, service and technical support in Internet Security
solutions is growing year by year. Big thanks also goes to ESET teams all over the
world working hard to accommodate their needs by improving and developing
products’ core functionalities, valued for more than two decades by millions
worldwide,” elaborates Sbampato.
ESET
Products Lead in Overall Consumer Satisfaction in Japan (Kadokawa ASCII General
Research Institute)
|
Rank
|
Producer
|
Product
|
Satisfaction Rating (after purchase)
|
|
1
|
ESET®
(Canon IT Solutions partner company in Japan)
|
ESET
series
|
88.4 points
|
|
2
|
Kaspersky®
|
Kaspersky
series
|
75.0 points
|
|
3
|
Symantec®
|
Norton
series
|
73.4 points
|
|
4
|
Trend
Micro™
|
Virus
Buster series
|
68.5 points
|
|
5
|
SourceNext®
|
Virus/Super
security ZERO series
|
64.9 points
|
|
6
|
McAfee™
|
McAfee
series
|
64.6 points
|
The
Kadokawa ASCII General Research Institute Survey took place on
the end of August 2013 and respondents were part of Kadokawa ASCII General Research monitor group (including
readers of magazines Shukan ASCII Weekly publication, Mac People, etc.). The respondents evaluated the individual
features and overall impression of each company’s product line by ratings “very good” (100 points), “good”, “moderate”, “bad” and “very bad” (0 points).
* Previous
company name: ASCII General Research Institute
**It is the 3rd
consecutive (2009, 2012, 2013) win for ESET. The research was not conducted in
year 2010 and 2011.