The pandemic
has highlighted the need for businesses to act with alacrity and prepare for
the long haul – and to do so with cybersecurity in mind
By Tony Anscombe
The technology industry
abounds with buzzwords and phrases, with digital transformation being one such
term that many companies aspire to undertake; but when faced with reality it
can be difficult to implement while conducting business as usual. There are,
however, impressive examples where companies have changed course and
transformed their businesses by integrating digital technology to fundamentally
change how they operate and how they deliver value to customers.
Microsoft is a case in
point. Under the leadership of Satya Nadella, the stock price – which had
flatlined for nearly a decade – has tripled. Creating a collaborative working
environment and focusing on the future and innovation, Nadella changed
Microsoft’s fortunes from a ’90s technology company delivering similar
products, to once more becoming a leading-edge organization delivering
visionary products. Changing the culture of a company with over 120,000
employees at the time he took charge was no mean feat.
Transforming a business in
this way is not simple and takes a tremendous amount of courage and visionary
leadership. The core elements include: migrating from on-premises systems to
hybrid clouds, modernizing financial and operational software, improving the
customer experience using technology, and creating a more dynamic and flexible
working environment. In response to ‘work from home’ and other lockdown
measures due to the COVID-19 pandemic, many businesses have adopted some of
these elements, using technology out of necessity; this departure from normal
business may be the first significant step on the path to digital
transformation.
When governments decide to
end their lockdowns, will these businesses embrace the opportunity and continue
digital transformation, or revert to the previous way of conducting business?
Enter cybersecurity
Digital transformation
brings about additional considerations for cybersecurity and I recently
delivered a presentation, virtually, at Segurinfo in Argentina on both the need
to grasp the opportunity to transform and to do it with security in mind. Businesses
all over the world have adapted their
workforces during the current pandemic by embracing technology to provide connectivity to data and
networks, videoconferencing, collaboration tools and cloud services. Prior to the lockdown,
16% of Argentinian workers infrequently worked from home – with under 3% doing
so permanently, according to data from iProUP. In comparison, the numbers for the USA are 43%
and 3.6%, respectively. While the proportion permanently working from home is
similar, the ability of the general workforce to be flexible is clearly
apparent and demonstrates that digital transformation has evolved further in
the USA than in Argentina.
While allowing the
workforce to be flexible is only a small part of digital transformation, it
carries with it the need to ensure that services are implemented securely.
Devices need to be protected from many types of risks, including: theft and
interference by using full disk encryption, strong multi-factor
authentication, and
the use of VPN technology to access data are just bare minimum
considerations. Applications and tools to enable remote productivity need to be
vetted and configured to protect customer data and sensitive company material, and
employees need to be more aware of scams such as phishing and business email
compromise, as these may be more exploitable among staff away from the
workplace.
There are, of course, many
more considerations to ensure that systems remain secure regardless of the
location of the user. The rushed adaptation to relocate the workforce means
that companies have expanded or implemented new systems to enable remote
working and the ability to service customers remotely, without necessarily
applying their normal considerations for security. The easy option, when all
this is over, is to revert to the original scenario and talk fondly of the
memories of the time we all needed to work from home. In reality, the decisions
taken due to the pandemic have progressed the digital transformation of
businesses all over the world, so rather than reverting to the previous status
quo, perhaps they should embrace the changes of delivering services to
customers and flexibility to the workforce.
Take an example of a small
local business, a successful fitness studio providing group classes and
personal training. The business was forced to cease in-person activities due to
a ‘shelter in place’ order and needed to look for alternate methods of
delivering services to customers to keep the business running. An
entrepreneurial spirit quickly transformed the business from in-person to
online classes for both one-to-one and group sessions. This also involved
temporarily loaning and distributing equipment to customers so they could
experience the same class as before, just in their home location.
Seizing the opportunity
What happens when there is
a chance to switch back to in-person classes and for the equipment to be
returned to the studio? It’s at this precise point where the opportunity exists
– why revert to the previous method of doing business? The easy solution is to
do business just as before the ‘shelter in place’ order; however, there is a
tipping-point opportunity to deliver a mix of online and in-person
classes and training. This also has the benefit that when customers travel or
cannot attend a training session in person, it can be offered to them online –
even asynchronously – so they never miss a week regardless of their schedules.
The temporary solutions implemented to deliver online classes will need to be
formalized for more scalable and robust systems.
The issue of equipment
return could create an entirely new business opportunity to rent the equipment
to the customer, who retains it for the duration of the online class. The business
will need new systems to manage equipment leasing, which may involve credit
scoring and long-term subscription payments. Examples of companies that have
successfully transformed their businesses often have a common offering –
subscription – this enables businesses to predict their revenue and to make
longer-term decisions on investments.
The situation caused by the
pandemic has forced short-term adaptation but should be viewed as a step, or
leap, towards digital transformation, offering more flexibility to customers
and employees and potentially opening new revenue opportunities.
ESET has been here for you
for over 30 years. We want to assure you that we will be here in order to
protect your online activities during these uncertain times, too.
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Protect yourself from threats to your security online with an extended trial of our award-winning software.